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For every question (within the law) there is an answer, at least for users of hiogi.com: They get a free, high-quality answer via SMS (dial 44044 out of Germany) within 20 minutes. Björn Behrendt, co-founder and CEO of hiogi, explains: „With 42.000 questions and 11.000 members, we’ve done the proof of concept for Germany. In 2009, we want to tackle two more markets: The English-speaking (where hiogi faces fierce competition with ChaCha in the US and texperts in the UK) and Japan.“ Björn adds: „There’s a lot of movement in the Crowd Based search industry. Basically we are a fast-moving tech company with a good technology set.“

By offering high-quality answers in a short amount of time from human being to human being, hiogi is operating in a niche: „The biggest challenge in Germany is to market an SMS short code. People seem to be very reluctant toward premium SMS-services, there’s always a negative impression in the customer“, says Björn „this hurdle is very hard to overcome.“ Björn adds: „We don’t like SMS so much. We love all the other channels and want mobile internet. That would make us more successful, since there is much more space.“

Right now, hiogi is looking for media companies and bigger partners with a good reputation in order to create a higher degree of trust. The company still needs to close its third financing round and hopes to reach break-even at the end of the year.

Björn also gives some advice for starting a company - here’s the juice: „When you approach investors, always have a good beta version ready. Although marketing is very important - don’t waste money with campains where you pay too much for the customer. And last but not least, focus on sales, sales, sales – especially in these times...“

In order to learn more about Hasso Plattner Ventures, please watch Viktoria’s interview with Eran Davidson, President and CEO of HPV. More videos related to Hasso Plattner Ventures can be found @ www.tiburon-tv.com and will be shown in the days to come.

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Vidéo/Clip Björn Behrendt – 44044/hiogi: Sexy knowledge @ Has - Business, Web2.0, Économie, Affaires, Tiburontv.